Taco Shredded Chicken (now easier)

If you listen to any Hollywood “body transformation” stories, one common theme you’ll hear is people being tired of eating “boiled chicken breast”.  The thing about chicken breast is that it’s very low fat and has no carbs in it, so it’s almost all protein.  The problem is that it doesn’t have much flavor has a tendency to dry out easily.  Even if you’re on a relatively “low” protein diet for a fitness person (0.82 – 1g per pound of bodyweight, at 175 pounds, you’re still eating between 150 to 165 grams of protein daily.

That’s a lot of protein, and chicken breast is one of the easiest ways to get that protein, even if it’s not the most fun.  This particular recipe makes boiled chicken delicious, moist, and easy to eat.  I first learned about it in this particular form Jack Spirko of The Survival Podcast, although the basic concept is quite common.  Basically you’re making crockpot chicken breast, and then shredding it.

Ingredients

  • 2 – 4 pounds chicken breast (if you use more, you’ll probably need more of the other ingredients)
  • One jar of salsa (I usually use Trader Joes green tomatillo salsa, but feel free to experiment)
  • Juice of 1-2 limes (if you want to up the ante, add the zest one of them)
  • 1-8 garlic cloves
  • Chili powder to taste (I usually do 2 tablespoons; Jack’s original recipe uses “taco seasoning”) (see instructions below for an easier method than making your own chili powder)
  • Salt and Pepper to taste (I usually don’t use salt here, and add it to whatever I use the chicken with)

Chili powder the easy way

I used to make my own chili powder Altona Brown style.  Now I just toss the component’s into the crockpot

  • 1 tablespoon oregano
  • 1 tablespoon cumin
  • 1 teaspoon of smoked paprika.
  • As a bonus toss in some dried  chile’s like Ancho and guajillo. (I do 2 of each)
  • Optional: cayenne pepper or Chipotle

Instructions:

  1. Turn the crockpot on high.
  2. Dump the jar of salsa, lime juice, garlic cloves, and chili powder into a large crockpot.  Stir together.
  3. Optional: Wait about 5-10 minutes until the mixture is hot
  4. Place your chicken breasts in the crockpot, and make sure they are coated with the mixture.  One easy way to do this is to put them in upside down, and then flip them over.
  5. Cover with lid (very important; crockpots don’t work right if you forget this step)
  6. Wait 4 hours.  Remove Lid.
  7. Remove the chicken from the crockpot and shred with two forks.
  8. Dump the rest of the liquid mixture on top of the chicken and mix until even.
  9. Done.  Use as is or refrigerate for future use.

So what are the macros on this thing?

95% of the calories come from the chicken breast, so I completely ignore the calories from the salsa.  A jar of Trader Joe’s Salsa Verde has about 110 calories in it, and you’re spreading it out over 3-4 pounds of chicken, but if you really want to track every calorie, knock yourself out.  To figure out the calories

  1. Weigh the raw chicken.  Let’s say it’s 1560 grams.
  2. Once the chicken is cooked, and you’ve added the liquid back in, weigh it again.  Let’s says it’s 1740 grams.
  3. Divide the raw weight by the cooked weight, and you’ll get a decimal.  In our case 1560/1740 = .8965 or round it to .9.
  4. WRITE DOWN THAT NUMBER!
  5. Now let’s say you want to use 400 grams of chicken breast for a recipe, just divide 400 by the number in step 3.  400/.9 = 444 grams.  That’s how much of our final prepared product you should weight out to get 400 grams.
  6. Log 400 grams of raw chicken breast in MyFitnessPal (or whatever you use.)

So how do I use this stuff?

Use it like chicken.  Eat it.  But in case you’re imagination deprived, here’s a couple quick meals:

Shredded Chicken Bowl

This kind of mimics the main ingredients of a Chipotle Burrito bowl (minus the sour cream and corn).  It has a huge amount of protein in it, and when you see this in the bowl, you’re going to think, “there’s no way I’m going to finish all that.”  It’s a great first meal, because it’s high in protein with moderate carbs, and relatively low fat.  It’ll provide a large proportion of your daily protein intake while leaving you tons of calories for the rest of your day.  To reduce the carbs and calories you can leave out either the rice or the tortillas.  If you want to up the fat a bit, use tortilla chips instead of tortillas.

Calories and Macros:

  • Calories: 937
  • Protein: 114 grams
  • Carbohydrates 82 grams
  • Fat 15 grams

Ingredients:

  • 400 grams of chicken breast (raw weight using the calculation technique above)
  • 3/4 cup of cooked rice
  • 1/2 cup of canned black beans
  • One ounce of sharp cheddar cheese
  • 3 small corn tortillas

Mix the first four ingredients together.  Salt and pepper to taste.  Eat along with the tortillas.

Shredded Chicken Omelet

This doesn’t really look like an omelet or taste like one, but it has egg in it, so…whatever.  This is kind of the opposite of the recipe above.  It’s got a relatively small amount of protein, almost no carb, and a decent amount of fat.  You could reduce the fat by leaving the butter out, but why would you want to.  It’s a great “small meal”.  You could also leave out the butter and egg and use the mixture to make chicken and cheese quesadillas.

Calories and Macros:

  • Calories: 456
  • Protein: 49 grams
  • Carbohydrates 2 grams
  • Fat 28 grams

Ingredients:

  • 100 grams of chicken breast (raw weight using the calculation technique above)
  • 10 grams of butter (I prefer Kerry Gold)
  • 2 slices of reduced fat cheese (44 grams; I use Finlandia variety pack from Costco.)
  • 2 eggs

Melt the butter in a pan over medium and cook the chicken until it begins to dry out a bit.  (Personally I hit the chicken with some extra chili powder for extra flavor.)  Place the 2 slices of cheese on top and wait until it melts.  Use a spatula to mix the melted cheese through the chicken.  Scramble two eggs in a glass along with some salt to taste.  Pour the eggs over the chicken and immediately begin stirring the egg throughout the chicken so that’s it’s evenly dispersed.  Turn the heat to low, and once the egg is mostly congealed, form a flat chicken/egg patty and allow to cook for about 30 seconds.  Flip and allow the other side to cook to desired doneness.  Serve.

My Simple Secret to Doing More Chin ups

My Simple Secret to Doing More Chin ups

In the last few posts,  I’ve talked quite a bit about how I’ve lost weight (31 pounds as of today).  I’ve gone into some detail about the diet, but I haven’t really talked about the workouts much.  There’s a couple reasons, but the main two reasons are 1) workouts are complicated, and 2) 95% of your results will come from your diet.  There’s a reason fitness models say, “abs are created in the kitchen.”

I do plan on writing more about the workout in the future, but for today, I just wanted to give you some tips on how to do more chin ups (or pull ups if you desire).  When I started this journey 14 weeks ago, I could barely do 4 chin ups or 3 pull ups.  This Monday I did 5 chin ups with 40 lbs attached followed by a set of 6 chin ups with 25 pounds attached.  Today (Thursday, I did a set of 13 bodyweight chin ups).

Now I know for some people that may not sound very impressive, but I haven’t been able to do more than 8 pull ups or chin ups since I was 19.  And I certainly wasn’t as explosive as I am today.  So here’s how I did it.  You can use this method with either pull ups (palms away) or chin ups (palms toward you).  Personally I prefer neutral grip chin ups (palms facing each other).  For the rest of this article, I’ll just call them pull ups out of habit.

Some people will tell newbies that they need to be able to do 8 pull ups or 12 pull ups or even 20 pull ups before they start adding weight.  But I prefer to start adding weight as soon as you can do 4-6 pull ups.  I’ve never been good at doing lots of pull ups, and if I had waited until I could do 12 pull ups before adding weight, I’d probably still be doing 5 pounds.  Below is how I did it, and you can too…if you like.

Step 0: Be able to do at least 4 pull ups

If you can’t do at least four pull ups, then that’s your first step.  If you can’t do any pull ups, then follow this below video for a nice progression.  If you can do at least one pull up, then do several sets of as many as you can do with good form at least three days a week.

Step 1: Add 5 lbs

Once you can do a at least 4 good pull ups, it’s time to add some weight.  Get a dip belt.  Attach 5 pounds and do a set.  Wait at least 3 minutes, then do a second set bodyweight pull ups.  On your other two workout days just do one set of bodyweight pull ups.  So to recap: one set of weighted pull ups and 3 sets of bodyweight pull ups per week.

Note: I was doing this while on a fairly aggressive cut of 700-1000 calorie deficit per day.  If you’re eating at maintenance or bulking, you can do three sets on your weighted day or even to two days of weighted pull ups (I’d recommend at least 3 days recovery between weighted sets.)

Step 2: Adding reps

Keep doing the weight you added in Step 1 plus two sets of bodyweight pull ups on other days until you can do 6 weighted pull ups.  Here are some tips:

  • Focus on trying to make your upward movement as explosive as possible.
  • Try to keep your shoulder blades retracted (pull down and toward each other)
  • Don’t reach your neck for the bar.
  • Don’t struggle with half reps.  When you can’t complete the rep with good form, don’t do it at all.  If you really want to do another rep, jump up to the top and do a long negative (slow descent) or get an elastic band and do assisted pull ups.

Step 3: Add 5 more pounds

When you can complete six good, explosive pull ups, it’s time to add 5 more pounds.

  • If you can do 5 or more reps with the higher weight, then add 5 pounds again next week.
  • If you can only four reps with the higher weight, stay at that weight until you can get 6 reps and then add another 5 pounds.
  • If you can’t get four reps with the higher weight, drop the weight by 2.5 pounds the next week.

Keep doing your bodyweight pull ups for the second set and on your other two days.

Step 4: Add weight to your second set

When you get to the point where you’re doing pull ups with 10% of your bodyweight added, you can start adding weight to your second set.  So if you’re 180 pounds, when you get to 20 pounds, add 5 pounds to your 2nd set.  Generally speaking you should be able to get at least one more rep out of your 2nd set with lighter weight than your first heavy set.

Whenever your second set gets 2 good reps higher than your first set, add five more pounds to it.  Follow the same rules as step 3 (but with a higher rep count).

Step 5: Take videos of yourself doing weighted pull ups.

That’s pretty much it.  The video below is my second set of weighted pull ups this week with 25 pounds added.   You can see my weight progression in the table below.  Notice that even though my weight is going down, the total weight I’m lifting is going up.  (So my absolute strength and relative strength are both increasing.)

Date Weight Set 1 Wgt w/body Reps Set 2 Reps
2/23/2016 196 0 196 6 0 3
2/29/2016 195 0 195 6 band 5
3/7/2016 194 0 194 5 0 4
3/14/2016 195 15 210 4 5 4
3/18/2016 193 15 208 4 5 4
3/23/2016 192 15 207 5 5 5
3/28/2016 192 15 207 5 5 5
4/2/2016 190 20 210 4 5 5
4/11/2016 189 20 209 4 5 5
4/18/2016 188 20 208 6 5 6
4/25/2016 188 25 213 5 5 6
5/2/2016 186 30 216 5 10 7
5/9/2016 186 35 221 5 10 7
5/16/2017 187 40 227 4 15 6
5/23/2016 184 40 224 5 20 6
5/30/2016 185 40 225 5 25 6
6/6/2016 182 40 222 5 25 6

Frequently asked questions:

Man! I could NEVER do weighted pull ups!

It’s not really a questions, but that is exactly what I thought until I started doing it.  I’ve never been good at pull ups.  When I was in the Air Force Academy, the max I ever did was 13, and I assure you the last five were not nearly as explosive as the last five in my video at the top.  When you see someone doing pull ups with 70 pounds attached, you think, “there’s no way I can do that,” and you’re right.  You can’t do it…now.  But if you start with adding 5 pounds, increase your reps to 6, add five more pounds, rinse and repeat, you’ll be doing 45 pounds before you know it.

So what’s this simple secret you mentioned in the title?

Too subtle, eh?  The secret is adding 5 pounds.  As you get stronger, you’ll be able to do more pull ups with just bodyweight.

Does this work for weighted dips too?

Absolutely.  It actually works even better for weighted dips.  In the time it took me to go from 0 to 45 pounds for pull ups, I went from 10 pounds to 77.5 pounds for 6 reps for dips.  The only thing holding you back is not using a dip  belt.  Some gyms even have one you can borrow.  But if not, buy one on amazon.

Where did you learn how to do this?

Greg O’Gallagher from Kinobody is the person who made me believe I could do it, and I was following his Aggressive Fat Loss Program while implementing this plan.  Actually, I’m still on it.  When I get down to 175 pounds, I’ll re-evaluate my bodyfat and see where I want to go from there.

How I got unfat (or at least started the journey)

How I got unfat (or at least started the journey)

Greg O’Gallagher from Kinobody.com

You look pretty good.  What do you eat? — Jerry Seinfeld

Just skip to the end please

I lost 14 pounds on the Atkins diet and by intermittent fasting.  Then I found Kinobody and am now doing his Aggressive Fat Loss system.  It’s a combination of intermittent fasting and weight training.  No cardio beyond walking or recreational activities is required.

The journey to fatness.

It’s embarrassing to admit it, but the past few years have been a journey toward obesity.  I was a scrawny kid who could eat anything.  I graduated high school at a whopping 145 pounds.  Then I went to the Air Force Academy and went down to a downright skeletal 134 pounds in Basic Training.

pat-heyman-skeletal

A skeletal 134 pounds

By the time I graduated college I was 170 pounds.  But then I got a job as a lifeguard and beach attendant at the Breaker’s Hotel and Resort in Palm Beach, FL.  That took me down to 165 pounds of tanned, bleach-blonde muscle despite eating probably 5,000 calories a day.  Unfortunately, my high school weight and beach experience reinforced the notion that I could eat whatever I want and still be thin.

Pat on the Breaker's Beach

Bleach blonde, tan, and buff. 165 pounds despite eating probably 5,000 calories per day.

…and then I got old.  Everyone always said, “wait till you’re 40,” but it happened to me at 24.  I was able to stave off the weight gain by sheer physical activity—capoeira, karate, tai chi. ballroom dancing, Latin dancing.  And then I got married and got a real job.  It’s a lot harder to maintain that kind of lifestyle when you’re working full time and have a wife who wants to spend time with you.  I tipped the scales at a 185 pounds when I got married at 26.  A few years later I was 200.

To Insanity and.. Beyond!

Obviously, I need to start exercising again, but we had moved, and I didn’t know where to find a good dojo and dance studio, so I turned to Beach Body.  I started with Slim in 6 but all the lunges were too hard on my knees, so I switched to Power 90 (the much easier precursor to P90x).  From the, the Power Half Hour, and eventually P90X itself.  All of them work to some degree, but they take progressively more and more time.  P90X requires a whopping hour and half a day.  Six days a week.  It’s just not fun.  Then I tried the aptly named Insanity.  I lasted three sessions.  It really is insane, and not in a good way.  The human body is not meant to work in that particular way.  Anyway, my first son, Logan was born, and after 3 sleepless, exerciseless months. I figured I needed to workout again.  That’s when I found Rushfit, designed for and marketed by MMA fighter George “Rush” St Pierre.  I really liked the full body nature of the workouts and the relatively short time (30 minutes plus a 10 minute warm up).  It was nice to have kick boxing moves performed by actual martial artists…but my knees didn’t like strain, so I had to take it easy on certain days.  Still I was in overall good shape, although still over 200 pounds.  (Nothing scarier than an overweight, in shape, martial artist right?)

And then.  And then my second son, Corban was born, and the next thing you know I had only worked out twice in the last two years.  One workout a year isn’t too bad, I think.  Eventually, I tipped the pounds at a whopping 212 pounds!!!

pat-heyman-whale

Thar she blows!!!!

What’s love got to do with it?

Unfortunately, none of it really works, because exercising raises your appetite, and it’s too hard on a middle aging body to work out 6 days a week, and who has the time when you have two kids?   The key, of course, is changing your diet.  Reducing carbohydrates and especially sugars will reduce insulin, which in turn makes it easier to lose weight.  I had known this for years, but didn’t want to do it, because…because I love carbs, and I especially love sugar.  I love Coca Cola, and Cherry Pepsi, and cookies, and bread, and donuts, and cake (which is really just an icing delivery device).  In fact, I told my nursing students that I was living proof that the health belief model was false.  I believed in low carb diets, but I didn’t want to follow one…until I wanted family photos with the kids without me looking like a blimp.

My brother had lost 15 pounds or so in a month following the Atkins diet (a kind of low carb diet), and what he was doing seemed pretty reasonable, so I figured I’d try it…in a couple weeks.

How to lose 14 pounds in three weeks

Well, I started off by cheating.  I got the flu.  A bad flu.  With stomach symptoms.  To stop the symptoms I stopped eating.  Between the starvation and the fever, I lost 6 pounds in 5 days.  It would be a shame to waste that head start, so I went Atkins too.  The basic Atkins diet is eat high protein, high fat meals, with low carbohydrates.  The Atkins diet has “phases” where you vary the amount of carbohydrate.   Basically, in the “induction phase” you try to eat less than 20 grams of carbohydrate per day.  That turns out to be a lot harder than you might think.  The key is that during induction you eat as much as you want as long as it’s low carb.  This turns out to be a great diet for carnivores.  You typically stay in induction for 2-4 weeks.  After induction, you ease up on the carb restrictions but still stay low carb.  Once you make your weight goal, then you raise the carbs up to the point you start to gain weight again, and then reduce back to a stable weight.  That final stage very much resembles a Paleo diet.

I also started using “intermittent fasting,” which is a essentially, trying to do all your eating in an 8 hour window, and then not eating (fasting) for 16 hours.  For me, that means I try to be done eating around 8pm and then I don’t eat until around 11 or 12 the next day.  Since beginning using the low carb, intermittent fasting diet, I have lost 14 pounds in 3 weeks (including the 6 pounds from the flu).  I’m rarely “starving” although I do get quite hungry around 5pm.  Most of the days I only eat two meals (just because of convenience), although I do eat some snacks.  An important point with intermittent fasting is that you can choose your fasting window.  If you work out first thing in the morning, you probably don’t want to wait until noon to eat.  If you sleep in, you could delay until 4pm.  And feel free to break the routine for social life.  The key is to choose something that works for your schedule and your life.

What the heck do you eat?  That must be boring!

Low carb dieting does take some imagination, but really, you can have quite a lot.  Over the next few days, I’ll post some recipes, but here are some sample meals:

  • Cheeseburger (no bun)
  • Pulled pork with low carb barbeque sauce
  • Arugula steak salad
  • Chicken Alfredo over a bed of arugula
  • Eggs and bacon
  • Egg pucks (crustless mini quiches)
  • Baked chicken and spinach salad
  • Almond crusted tilapia (or any fish for that matter)
  • Pesto grilled salmon

And some sample snacks:

  • Beef jerky (or better yet, Biltong)
  • Uncured Turkey and a slice of cheese (with mustard and pickle if you like)
  • Parmesan Cheese Whisps (1 carb per serving; currently available at Costco)
  • Small handful of almonds (preferably flavored with something other than sugar)
  • Avocado chocolate pudding
  • Dark chocolate (do yourself a favor and buy some good stuff; life’s too short to eat crappy chocolate)

Generally speaking you can have as much meat, eggs, butter, bacon, and leafy green vegetables as you like.  You can eat some fruits and vegetables that are high carbohydrate in moderation.  For example a six inch section of cucumber has 6 carbs.  That’s more than a quarter of your allotment during induction phase, but if you only eat a two inch section, that’s only 2 carbs.

Isn’t Atkins really hard to follow?

Quite honestly, Atkins is a very easy diet once you get the right mindset.  You eat as much as you want, as long as it’s not carbohydrate.  It does take some effort, because we are surrounded by delicious smelling carbohydrates.  The last thing I eat every day are four large bittersweet chocolate chips; about 5 carbs.   The most important thing is not to hang around food you shouldn’t be eating when you’re hungry.

Unfortunately, the weightloss can be temporary.  It’s the total caloric intake that determines weight loss/gain.  Sometimes your body adjusts to the diet and you simply start eating more.  Other issues with the diet include that it can be constipating and can cause leg cramps.  Both of these issues can be dealt with by taking magnesium supplements.  You’ll also find that you need to drink a lot more water while on the Atkins diet.

But isn’t fat bad for you?

There isn’t enough space in this post to go over all the ways this myth is wrong.  Let’s just say, “no.”  Fat is not bad for you, and saturated fat isn’t bad for you either.  Now, there is a caveat, because today’s mass produced meat is not necessarily the healthiest, and sick animals often store toxins in their fat.  So, whenever possible, you should try to eat pastured meat from local farms.  For further reading, I’d suggest Dr Ravnskov’s Fat and Cholesterol are Good For You. Dr Mercola also has a good resource page debunking the saturated fat myth.

Insulin is the key

The real enemy is insulin.  High carbohydrate meals cause an increased insulin response to prevent high blood sugar.  Insulin tells your liver and muscle cells to pull in sugar and make glycogen out of it.  When your liver runs out of room to store glycogen, it starts making triglycerides (fat transport molecules).  Then it sends the triglycerides out through your blood where the insulin to tells fat cells to pull in them in and store them permanently as fat.  Meanwhile, the surge of insulin spurs a hunger reaction within a few hours, causing the cycle to repeat itself over and over.

Reducing insulin is the key to weightloss, and the key top reducing insulin is eating fewer carbohydrates.  The long calorie free time with intermittent fasting also helps reduce insulin levels, even without changing the amount of carbohydrates.  Now, ultimately, you have to eat fewer calories, and that’s the beauty of a low carb diet.  After a while, you just aren’t as hungry.

How long are planning on keeping this madness up?

Actually, I’ve already stopped.  My goal is 175 pounds, but Atkins, although doable, isn’t always that fun.  The Kinobody approach is much more inline with my long term goals and overall eating philosophy.  I’ve decided to go Kinobody Aggressive Fat Loss program, which is designed to help you lose between a pound and a half to two pounds of fat per week while maintaining or even building muscle.

Kinobody Aggressive Fat Loss is a bit more complicated than Atkins, because you have to calculate your calorie deficit to achieve your desired weight, and then try to “hit your macros” which means eat the appropriate ratio of protein, fat, and carbohydrates each day (although in reality it’s fairly lenient as long as you eat enough protein to maintain your muscle).

Aggressive Fat Loss still uses intermittent fasting, which I like, and you can eat fun things like dessert every now and then as long as you adjust the rest of your diet.  The basic plan is to push your first meal of the day as far back as possible and then eat two meals, one large and one small.  The nice thing about the eating this way, is your large meal can be a feast!  Even Chipotle! (Although you’re supposed to order triple chicken to get enough protein.)  Once you’ve tracked everything for a week or two, you get the hang of things, and you don’t have to track as much.

But you’re not fat

I don’t know why people say this.  They’re obviously 1) blind, 2) lying, 3) trying to minimize/rationalize their own fat inertia.  Admitting you have a problem is the first step to recovery.  I’m fat…not because of lack of exercise…but because of my love of sugar.  I really think that in my case I was actually addicted to large amounts of carbohydrate (particularly sugar).  So I think going Atkins for a little while was a necessary step for me, because it allowed me to truly break the habit.  But eating low carb all the time can lead to low leptin levels (a hormone ) that in turn makes it harder to lose weight.

Are you allowed to work out while fasting?

Yup.  I had originally planned on mostly following the workout plan espoused by Martin Berkhan of LeanGains.com.  It’s essentially using heavy weights in compound movements.  The core movements are dead lifts, chin ups, squats, and bench press. You try to work out three times a week.  You do three sets of each exercise.  You try to do 2 – 3 sets with very heavy weight on the first set (~5 Reps Max).  Then drop the drop the weight 10% and try to do 5-7 reps for the next two sets.  Martin calls this a reverse pyramid.  That’s it.  No “cardio” other than recreational (e.g., riding a bike for fun, walking the dog, playing ultimate frisbee, etc.).  For those of you addicted to cardio, do yourself a favor and read Mark Sisson’s The Case Against Chronic Cardio.

Martin’s website is worth reading, although he hasn’t written their lately, his philosophy makes a lot of sense, and you certainly can’t argue with the results. (See video below. Warning: You might want to turn down your volume unless you really like Swedish heavy metal.)

What the Heck’s a Kinobody?

Greg O'Gallagher

That’s a Kinobody

Another person worth looking at is Greg from Kinobody.  He has a similar although somewhat different take from Martin.  The diet is very similar, but the workouts are geared toward generating a classic V shape (large shoulders/lats, thin waist).  I’ve got to say, that Greg is a content marketing Juggernaut.

He’s doing everything right in that department.  His YouTube channel has almost 400 videos on it ranging from him demonstrating exercises to talking philosophy.  He goes over various aspects of his diet, including video food diaries where he records everything he eats in a 24 hour period.  So he’s practically giving away his entire program for free to anyone who has enough time to watch all the videos.  He also has a website/blog and podcast.  He tons of before and after photos, including some of himself.  He has interviews with people who have used his program to achieve good results.  He’ll give you a free PDF guide in exchange for giving him your e-mail address (this strategy is called a lead magnet).  You then get an e-mail a couple times a week where he discusses aspects of his program and makes special offers.  All of his products come with a 60 day satisfaction guarantee. And he even as an affiliate program, and yes I signed up for it, and the links on this page are affiliate links.  (The affiliate program was cancelled about a week after I signed up for it, so my support for kinobody programs is untainted by monetary considerations.)   He’s a case study in how to market a digital product…and it works.  I bought his program.

If you’re looking to start an online business, you would do well to emulate what he’s doing.  But if you’re looking to get fit, you’d do well to emulate him there too.  Greg is an absolute beast.  As they would say at the Air Force Academy, “a physical animal.”  So with all the free content, why would you buy his product?  Maybe to thank him?  Maybe because you don’t have time to watch 400 videos to piece together the various systems?  Maybe because of the private Facebook group of people who encourage each other and share recipes? Probably because when you listen to someone and like what they say, you begin to trust and like them, and people buy from people they like.  I like Greg’s approach.  I like his philosophy.  I like that he shares his own struggles.

That’s it for it now

I’ll keep you posted over the next few weeks as to my progress.